Proven results parents can trust

  • 87%

    of brushing lasts the dentist-recommended two minutes*

  • 94%

    of parents have peace of mind with Willo*

  • 94%

    of parents say Willo fits easily into daily routines*

Raising a healthier generation one smart brush at a time

Built to help kids brush better so you can step back knowing it's done right.

  • It's how "missed spots" turn into "dentist-approved"

  • It’s how “I hate this” turns into “I’ve got this”

  • It’s how “Time to brush” turns into “Already done”

  • It’s how “Did I do it right?” turns into “Nailed it"

  • It’s how “Did you brush?” turns into “I know you did”

  • It’s how “I'll help you” turns into “You've got it”

  • “Significant advancement in children’s dental care”

  • "Parents who have purchased this toothbrush continue to wonder how they ever lived without it."

  • "This innovative device aims to alleviate the daily struggle of getting little ones to brush"

  • "If you have kids, you know how hard it is to get them to brush...Willo ingeniously solves this problem."

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Hear from Willo families

  • Great toothbrush

    (5)

    "I love this toothbrush, and I’m a dentist. My son has sensory issues, and he does super well with this toothbrush. I feel a lot more relaxed knowing that his teeth are getting brushed well."

    — Tina S.

  • My kids love this!

    (5)

    Before I got Willo, my kids would always fight with me to brush their teeth. It was an exhausting fight everyday. I came across Willo on Facebook and decided to give it a try. Now both kids are excited to brush their teeth everyday! It's seriously changed my life! 10/10 recommend!

    — Ashley D.

  • Satisfied Dentist

    (5)

    As a dentist, I stayed away from U-shaped toothbrushes, but Willo has done a wonderful job perfecting the experience. My 6 year old was my hardest to get to brush of my 4 kiddos, but now he brushes 2+ times a day and enjoys it! The other kids got jealous so I got them brushes as well!

    — Alex D.

  • The best toothbrush!

    (5)

    Wow this is great! My son used to struggle with brushing and was always very difficult to make him brush. Willo is a life saver, now he willingly brushes 3 times, just to use it! And the teeth are sparkly clean. It works well even though his teeth are a little crowded. Definitely recommend this to all who struggles with brushing. The initial set up might be a little confusing, but trust me, it gets better. The different flavors for the tooth paste are also a nice touch. Worth it.

    — Joby

  • Game changing product

    (5)

    It's hard to imagine life without Willo. My 8 year old son has been using the Willo for over a month now. I no longer have to remind him to brush his teeth because he loves the ease of his Willo. We went to the dentist recently who unprompted commented on how clean his teeth were and what he had changed about his brushing. Willo is truly a game changer for us!

    — Eric F.

  • Already made a difference

    (5)

    My 7 y/ondaughter has only been using the willow for a month and got the best dentist report we have ever gotten! Now my 10 year old has one. As a busy mom of 3 the weight this takes off my shoulders to make sure my kids have done a good job brushing is so amazing.

    — Kelsey

  • Sensory Seekers look no Further

    (5)

    One word: AMAZING! My son has ASD and ADHD, and getting him to brush was a real hassle. I would always have to go back over to be sure he got all his teeth. With Willo, he’s able to do it all on his own and loves his new found independence. Thank you Willo!

    — Shawnta J.

  • Game-changer in toothbrushing

    (5)

    Willo has changed the paradigm. Why should humans do all the work when a machine can and do it better? Willo is especially great for kids who don't have as much appreciation or patience for a good brush. The Willo steps in to do all brushing. Your child need only position the brush head in the mouth. The machine does all the work, moving the bristles back and forth, scrubbing away all the particles and plaque. As a parent, I couldn't ask for more support in the daily toothbrush battles.

    — Laura

  • Game changer!

    (5)

    I was afraid this product was a gimmick but my 10 yo expressed interest and I went for it¦ and let me tell you I have never been happier with the results for both him and my 6 year old. I know they are getting a good tooth cleaning now, and they look forward to using it, morning and night. For anyone worried about their kids doing a good enough brushing, this product will put your mind at ease and deliver!! So happy with our Willos!!!

    — Catherine C.
Dr. Joel Berg, DDS, MS - Chief Dental Officer

“Most kids can’t—or won’t—brush well on their own. Even great electric toothbrushes can’t fix that. That’s why I recommend Willo. It takes over where kids fall short making it easier for families to get a consistently good brush. By taking the stress out of brushing, Willo helps families focus on what matters: clean teeth.”

Backed by Dentists

Willo was designed with pediatric dentists to tackle the specific challenges kids face when brushing, making it easier than ever for kids to develop strong oral care habits, and for parents to breathe a sigh of relief that brushing is done right.

Learn why Willo works
Dawn M, Mom of boy with autism

"I never thought I’d cry over a toothbrush. But here I am, holding back tears because my autistic son just brushed his teeth — without a fight, without reminders, and without tears of his own. For years, oral hygiene has been a daily struggle in our home. (...) Then came Willo…."

Accessible Brushing

Every child deserves a brushing routine that works with—not against—their needs. Whether your child has sensory sensitivities, attention difficulties or other needs, Willo is proud to make oral care easier and more consistent—so kids can feel confident and independent.

Learn how Willo supports kids
Willo minty mist product and packaging on a white background

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